Brand Awareness
Psychology stated that it takes a minimum of 7 times of seeing a brand before people begin to recall and associate that brand with its message. Getting out to as many people as you can online, as often as you can, brings the awareness that you need for building your business.
Expert Position
The public generally perceives business professionals and entrepreneurs that promote themselves online as experts in their field. Most especially if they have a large following and are interviewed often... and even more so if they have written books or have their own show/podcast. Perception is reality, and business marketing is no different.
Establish Credibility
Creating your community online and nurturing them with your wisdom is one of the best ways to establish credibility because people begin to know, like and trust you the more they hear your message and engage with you. Adding videos and doing interviews also give your audience a more personal view of who you are, what your business is, and how you may be able to assist them.
Grow Your Lists
Online marketing systems are critical to your business! Setting up and growing your email lists and social media following builds your audience. You need a CRM (Customer Relationship Manager) to capture new leads and nurture your community or direct them to your social media channels... the size of your community does matter.
Close More Sales
Whether you sell products or services... you NEED a shopping cart system to process purchases. You also need an automated integrated system to send nurture communications and resell to your customers. Closing rates increase when you create community and build trust in your brand.
Get New Clients
Obviously new audiences bring new clients, so getting in front of any many people as possible is a sure fire way to find new clients, build your brand, and grow your business. Getting booked on current and new shows related to your business is an important part of what Starrz PR does for you.
